Isadora Cal has an MA in Publishing at Oxford Brookes University and is currently finishing an MBA in Business Intelligence and Analytics at FIAP (São Paulo, Brazil). She has been working in the publishing industry for 10 years now, with experience in proofreading, copyediting, digital marketing, digital publishing, and more recently in data analysis. She started the Accessibility Project at Bookwire after attending her first ebookcraft in 2018.