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Tuesday, March 24 • 1:30pm - 2:15pm
Home field advantage: Using your website to connect directly with readers

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Being able to quickly and efficiently connect with and engage your audience is a tremendous advantage for any publisher and one that is increasingly affordable and easy to achieve thanks to new systems, approaches, and the redefined role of the publisher’s website.

In the past, publisher websites functioned largely to house catalogues and share information on author submissions. Now, they can be designed to build direct sales, stimulate reader engagement, and encourage fans to spread the word about books, events, and authors. They can meet readers where they’re at – online – and reach them while they’re in the mood for a great new book.

In this session we will explore industry trends, case studies, consumer insights, and best practices for using your website to accomplish key business imperatives such as boosting discoverability, increasing sales, and growing your fan/subscriber base.

avatar for Blake Sproule

Blake Sproule

Managing Editor, Playwrights Canada Press
Blake Sproule is the managing editor at Playwrights Canada Press, where he has been for over 10 years.
avatar for Murray Tong

Murray Tong

Digital Projects Coordinator, Wilfrid Laurier University Press
Murray Tong works on all things ebook, metadata, website, and institutional repository at WLU Press and the Laurier Library. He’s part of a team that has been developing an open peer review model for scholarly podcasting. Despite having a desk piled high with books and working mere... Read More →
avatar for Leigh Nash

Leigh Nash

Publisher, Invisible Publishing
Leigh Nash is the publisher of Invisible Publishing, a small, scrappy, and seriously good independent Canadian publishing house. Her past experience includes jill-of-all-trades-ing it at Coach House Books, Thomson Reuters, and Mansfield Press, running a dogsled festival, and building... Read More →
avatar for Craig Riggs

Craig Riggs

Principal, Turner-Riggs
Craig Riggs has worked in and around publishing for 20 years. He is a principal in the industry consultancy Turner-Riggs and a co-founder of ReaderBound, a software service provider that produces customized websites for book publishers. His current portfolio emphasizes the devel... Read More →

Tuesday March 24, 2020 1:30pm - 2:15pm EDT
Collaboration Centre Cafe (ground floor)

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