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Wednesday, March 25 • 11:05am - 11:50am
Pre-publication trends: Using early data to refine launch strategies

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Customer pre-orders can significantly affect the sales & marketing strategy of a book. Pre-orders can predict a regional, national, or even international bestseller, and publishers can use pre-order data to focus or hone their sales and marketing efforts, amplify pre-order buzz, and generate more sales on publication. Jen Gauthier (Associate Publisher, Greystone Books) will explore the multiple domino effects of pre-orders, and share tips on how to use readily accessible data to determine advance buzz and target your marketing efforts to generate pre-orders. Utilizing insights gained from NetGalley Advanced, Kristina Radke (VP Business Growth & Engagement) will share impactful pre-publication strategies that publishers can implement when they understand early trends in discoverability and feedback. Considering aggregated data across a wide range of publishers who use NetGalley, this session will demonstrate how key influencers like librarians are interacting with books, and examine case studies where publishers utilized data to develop specific strategies to understand early activity and trends.


Speakers
avatar for Kristina Radke

Kristina Radke

VP, Business Growth & Engagement, NetGalley
Kristina Radke is the VP of Business Growth at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. She has more than 10 years of experience in book marketing, publicity and client relationships, serves... Read More →
avatar for Jennifer Gauthier

Jennifer Gauthier

Sales and Marketing Director, Greystone Books
Jen Gauthier is Associate Publisher at Greystone Books where she oversees worldwide sales and marketing. Her prior publishing roles have included Sales Manager at D&M Publishers and Account Manager at BookNet Canada. She is currently the chair of the board of the Association of Book... Read More →


Wednesday March 25, 2020 11:05am - 11:50am EDT
Auditorium B (lower level)

Attendees (2)