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Tuesday, March 24 • 9:05am - 9:50am
The Testaments: A sales, marketing, and supply chain case study

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Join Sarah Howland, Erin Kelly, and Athmika Punja from Penguin Random House Canada for a thorough post-mortem on the launch of Margaret Atwood's The Testaments
Discussing exclusive cover reveals, retail partnerships, measuring demand, allocating stock, signed editions, super embargoes, staged shipments, and more, this session will re-hash the successes and challenges in launching one of the biggest books in Canadian history (and the book that broke the SalesData record for first-week sales by a Canadian author!).

avatar for Athmika Punja

Athmika Punja

Director, Operations, Penguin Random House Canada
I work closely with sales, fulfillment, and customer service on projects to improve our supply chain. My team at Penguin Random House Canada covers customer operations, sales assistance, publisher operations, as well as co-op processes. Prior to my four years here, I was in operations... Read More →
avatar for Sarah Howland

Sarah Howland

Imprint Sales Manager, Penguin Random House Canada
Sarah Howland is the Imprint Sales Manager for McClelland & Stewart and its imprints Signal and Strange Light, as well as for Penguin Random House Audio, and a selection of Penguin Random House US imprints and client publishers distributed into Canada. Prior to joining Penguin Random... Read More →
avatar for Erin Kelly

Erin Kelly

Associate Publicity Director / Marketing Manager, McClelland & Stewart/Strange Light, Penguin Random House Canada
Erin Kelly has worked in publishing for more than 15 years, in both Publicity and Marketing. She has been at Penguin Random House Canada for seven years, where she currently oversees Marketing for McClelland & Stewart and Strange Light.

Tuesday March 24, 2020 9:05am - 9:50am EDT
Collaboration Centre Cafe (ground floor)

Attendees (4)