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Tuesday, March 24 • 9:55am - 10:40am
How to sell books in 100+ countries

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Cristina’s presentation will look at best practices for marketing internationally, including:
  • Importance of good metadata for effective marketing
  • Overview of Kobo’s CRM
    • Country specific merchandising
    • How to take a small team and make big impacts
  • Lessons we’ve learned along the way
    • Single title versus multi-title merchandising
  • Difference between marketing ebooks and audiobooks

avatar for Cristina Mendes

Cristina Mendes

Marketing Manager, Rakuten Kobo
Cristina Mendes is a Marketing Manager at Rakuten Kobo, in charge of Global CRM Communications and Online Engagement, and has been marketing books for almost 4 years. She works with stakeholders around the world to determine the best way to showcase new, interesting, and relevant... Read More →

Tuesday March 24, 2020 9:55am - 10:40am EDT
Collaboration Centre Cafe (ground floor)

Attendees (1)