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Wednesday, March 25 • 1:45pm - 2:30pm
Conquering your metadata challenges: Increasing sales with better data

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If you are like most publishers, you have been struggling to figure out exactly how to enact a metadata strategy that works. As more book sales move online, your metadata has become an invaluable resource that has a direct impact on your sales. In this session, metadata master Joshua Tallent will explain why metadata is important, how it is utilized by retailers, and how you can address the challenges you and other publishers encounter on a daily basis. You'll learn everything you need to know to take control of your metadata, build a comprehensive data strategy, and see an impact on your bottom line.

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Wednesday March 25, 2020 1:45pm - 2:30pm EDT
Auditorium B (lower level)

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