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Tuesday, March 24 • TBA
Metadata tips and tricks: A deep dive into mastering your metadata for Amazon and Indigo (and others!)

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Did you know that focusing your attention on the quality of your metadata can have a direct impact on your sales? This workshop will dig into the nuts and bolts of metadata management, with practical advice on how to get the most out of your most valuable non-people resource. We'll talk about how metadata impacts sales, how you can manage your data with consistency and quality, and how retailers will use the data you provide them. We'll look in detail at Amazon and Indigo, especially, and provide practical steps you can take to more proactively tackle metadata problems at those retailers. This workshop will inspire and challenge you, and give you the information you need to create better quality metadata.

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is a vocal advocate for high quality metadata and an acclaimed teacher and guide on digital publishing. He serves as the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Tuesday March 24, 2020 TBA
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Attendees (9)